Brad Howarth Respected tech journalist Brad Howarth live-blogged Media 2010. Brad blogs at Lagrangepoint and www.afasterfuture.com – a companion website to his and Janelle Ledgwidge’s forthcoming book A Faster Future. His super sharp insights and summaries of each of the presentations can be found below! Li ... Continue Reading
If you missed Moeed’s Al Jazeera Creative Commons Repository Seminar – you can watch it here! (thanks to PANPA!) Continue Reading
What is HULU? Consumers respond to seamless aggregation What’s special about HULU: Quality, Ease of Use. Why does it exist? JV between CNBC, FOX and Universal to help their parent companies deal with changes in the media landscape. Currently using 200+ partners. All professionally produced content. How does it wo ... Continue Reading
Moeed Ahmad brings a very welcome perspective from the Arabic speaking world at Al-Jazeera. To set the context for his talk, he quotes Lawrence Lessig’s comments to Al Jazeera 3 years ago, the New Media Department was formed under that influence. (lessig.org) Lessig encouraged Al-Jazeera to enter the US market by ... Continue Reading
A change in how the industry is going. Brands have taken on the role of media companies, and are creating content and they are confused. Branded content definition: (i paraphrase) Any content that has contact with the consumer and the brand. The key from what he’s saying is any content, not a product placement. J ... Continue Reading
Advertising agency of record will pass in 2010. Because consumers have changed. Ming Chan introduces his background as a silicon valley programmer who went into advertising. Gives a quick introduction video. A difference since the days of the .COM crash. Prior to .COM crash, companies made things and hoped consumers wo ... Continue Reading
7 Sacred Cows to be debunked. A confession of sorts. (Deuno is a small creative shop in Chicago) “The future doesn’t fit the boxes of the present. 1) Idea Buffets rarely maximize creativity Neither does the Omakase approach (Chef’s choice) Its about the idea process: Ad agencies are good at divergent ... Continue Reading
A quick introduction to the America Film Institute Digital Content Lab Her 4 principles: vision, collaboration, engagement, raw guts Her view of what’s happening in the digital space, youtube has a commanding market share (37%). The AFI An overview of projects ‘the interview project’ davidlynch.com h ... Continue Reading
Oliver Reichenstein designs the news. He wants to be in touch and bridge a perspective between academics and social media His claim to fame: “he likes to push buttons” From his blog and his publications and really really good design work and understanding of design. informationarchitects.jp/the-interface ... Continue Reading
Frederic’s beginning premise is that the advertising model is not able to support media content and he begins with an examination of the trends and a few ways to fix them. A lucid and excellent perspective. How Advertising is broken: 1) CPM are lower than ever 2) click-thru rate never took off 3) endless invento ... Continue Reading
