Brad Howarth Respected tech journalist Brad Howarth live-blogged Media 2010. Brad blogs at Lagrangepoint and www.afasterfuture.com – a companion website to his and Janelle Ledgwidge’s forthcoming book A Faster Future. His super sharp insights and summaries of each of the presen ... Continue Reading
If you missed Moeed’s Al Jazeera Creative Commons Repository Seminar – you can watch it here! (thanks to PANPA!) Continue Reading
What is HULU? Consumers respond to seamless aggregation What’s special about HULU: Quality, Ease of Use. Why does it exist? JV between CNBC, FOX and Universal to help their parent companies deal with changes in the media landscape. Currently using 200+ partners. All professionally pr ... Continue Reading
Moeed Ahmad brings a very welcome perspective from the Arabic speaking world at Al-Jazeera. To set the context for his talk, he quotes Lawrence Lessig’s comments to Al Jazeera 3 years ago, the New Media Department was formed under that influence. (lessig.org) Lessig encouraged Al-Jaz ... Continue Reading
A change in how the industry is going. Brands have taken on the role of media companies, and are creating content and they are confused. Branded content definition: (i paraphrase) Any content that has contact with the consumer and the brand. The key from what he’s saying is any conte ... Continue Reading
Advertising agency of record will pass in 2010. Because consumers have changed. Ming Chan introduces his background as a silicon valley programmer who went into advertising. Gives a quick introduction video. A difference since the days of the .COM crash. Prior to .COM crash, companies made ... Continue Reading
7 Sacred Cows to be debunked. A confession of sorts. (Deuno is a small creative shop in Chicago) “The future doesn’t fit the boxes of the present. 1) Idea Buffets rarely maximize creativity Neither does the Omakase approach (Chef’s choice) Its about the idea process: Ad ... Continue Reading
A quick introduction to the America Film Institute Digital Content Lab Her 4 principles: vision, collaboration, engagement, raw guts Her view of what’s happening in the digital space, youtube has a commanding market share (37%). The AFI An overview of projects ‘the interview pr ... Continue Reading
Oliver Reichenstein designs the news. He wants to be in touch and bridge a perspective between academics and social media His claim to fame: “he likes to push buttons” From his blog and his publications and really really good design work and understanding of design. informat ... Continue Reading
Frederic’s beginning premise is that the advertising model is not able to support media content and he begins with an examination of the trends and a few ways to fix them. A lucid and excellent perspective. How Advertising is broken: 1) CPM are lower than ever 2) click-thru rate nev ... Continue Reading
The key idea here: 1) Audiences trust niche sites as much as large sites. 2) Use these niche sites and build specific relationships with them. 3) Try not to use ad networks who don’t maximize value Continue Reading
This is admittedly (by Adrian himself) a very big title, for news companies. These are ideas that news companies aren’t looking at yet. Adrian agrees with Marc Frons and Jack Matthews in the sense, that its all about journalism. His ideas all seem to stem from his background in news: ... Continue Reading
Nic Fulton is a self-confessed nerd who loves gadgets and this is a talk about the past and the future. (He doesn’t quite seem to live in the present) Nic began with a recap of how the growth and origins of communication technology, mentioning the guttenberg press for the second time ... Continue Reading
"paying for something you value is an investment in quality journalism" Continue Reading
Richard Titus starts today’s talks without talking about content, instead focusing on delivery mechanisms. Today’s media is about delivering info and services which give value that delight customers and not just delivering content. Looking at “3 screens” is not the ... Continue Reading
