The Media 2010 Masterclass series gives you unparalleled access to some of the world’s leading digital media professionals who share with you their insights and knowledge over a structured three-hour elite course.
Wed. 17th February, 9.00am – 12.00pm PricewaterhouseCoopers, 201 Sussex Street, Sydney
News and the Spectrum of User Experience Masterclass
Presented by: Oliver Reichenstein, CEO, information Architects (Tokyo)
You can check out Oliver’s bio here
Description:
In order to design a business you need to understand the full spectrum of how it’s experienced: Managers, journalists, editors, marketers, advertisers, tech, readers, market communication — each party has it’s perspective, each party has it’s own “user experience”. And each party is important.
Digital news design doesn’t start with the information architecture or the typographic grid of a site. It starts with the question: How will we make money? And it comes to a full circle when you can answer the question: What do we do to make sure that our readers need us?
Outline:
0. WHAT IS AN INTERFACE?
Basics of User Experience
1. BUSINESS – Value
From business idea to business plan
2. TECHNOLOGY – Speed
From prototype to launch
3. DESIGN – Simplicity
From sketch to style guide
Duration: Three hours
Date: Wednesday 17th February, 2010
Time: 9.00am – 12.00pm
Venue: PricewaterhouseCoopers, 201 Sussex Street, Sydney NSW 2000
REGISTER HERE
Industry Members: $200 + GST
(AIMIA, IAB Australia, Media Federation of Australia members)
Media 2010 Delegates: $200 + GST
Full Registration: $270 + GST
Only 15 places available!
For further information please contact: Megan Elliott, Director, X|Media|Lab megan@xmedialab.com
Tags: masterclass, oliver reichenstein
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