What is HULU?
Consumers respond to seamless aggregation
What’s special about HULU: Quality, Ease of Use.
Why does it exist?
JV between CNBC, FOX and Universal to help their parent companies deal with changes in the media landscape.
Currently using 200+ partners. All professionally produced content.
How does it work?
Current shows are available after the last US broadcasts for the next
Balances needs of users and advertisers
Ad Format innovation:
1) Choose to watch an ad from the start
2) Choose which ad from a particular advertiser. (SUV or sportscar ads?)
And for Australia???
Hulu is definitely in top ten targets for international expansion: as long as the media companies realise it needs to be a JV and play nicely together, and that our broadband speed increases and loses its caps!
Tags: hulu, media 2010
[...] shores? Sooner than later it would seem. Hulu’s Simon Gallagher was in Sydney this week for the Media 2010 event and has publicly flagged Australia as being on the site’s “top 10 international [...]